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Jane Diokpo
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April 28th, 2023
Building a Tech Startup Without Being Techy

In today's technology-driven world, it's natural to think that starting a tech startup requires technical expertise. However, that's not entirely true. In fact, it's possible to build a tech startup without being a tech expert. In this article, we'll explore the different steps to build a tech startup without being techy.


Identifying the Problem You're Solving
The first step in building a tech startup is to identify the problem you're solving. Whether it's a problem you've experienced firsthand or something you've noticed in the market, identifying a problem is critical. Some examples of problems that could be solved by a tech startup include improving communication, increasing productivity, or enhancing customer experience.

Choosing a Business Model
Once you've identified the problem, the next step is to choose a business model. There are different types of business models available for tech startups, such as subscription-based, advertising-based, or transaction-based. Each business model has its pros and cons, so it's essential to weigh them before deciding on one. Some examples of successful tech startups with different business models include Dropbox, which is subscription-based, Facebook, which is advertising-based, and Uber, which is transaction-based.

Building a Team
Building a team is a crucial step in building a tech startup. It's essential to have a team with complementary skills to ensure the success of your startup. The roles and responsibilities needed in a tech startup team vary depending on the startup's nature. However, some common roles include a CEO, a CTO, a marketing specialist, and a sales representative. To find and recruit team members, you can use social media platforms or online job boards. But the best spots are at networking events, such as the ones at Vancouver Startup Week (upcoming in June)!

Leveraging Technology Tools and Platforms
There are various technology tools and platforms that can help you build a tech startup. For instance, project management tools such as Trello or Asana can help you manage tasks and deadlines, while customer relationship management tools such as Hubspot or Salesforce can help you manage your customer relationships. Other tools such as social media platforms or email marketing platforms can help you market your product.

Learning Basic Coding and Tech Skills
While you don't have to be a tech expert to build a tech startup, having a basic understanding of coding and other tech skills is essential. Some examples of coding and tech skills that are useful for tech startups include HTML, CSS, Python, and basic SEO skills. There are various resources and tips available online to learn these skills, such as online courses or YouTube tutorials.


Building a tech startup without being techy is possible. By identifying the problem you're solving and putting in the work, you’re on your way to making something special! The most important thing is to take action and start today. With the right amount of dedication and hard work, you can turn your unknown startup into a successful marvel.

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